Off the Rails: getting RADical with CUBA

Having spent the past 6 years or so working on Rails apps, I was both intrigued and somewhat terrified when I learned that in my new job I’d be coding mostly in Java and in particular using a little known application framework called Cuba.

From ETL to ELT

Yieldmo’s mission is to elevate the digital advertising experience for consumers, advertisersand publishers by harnessing the power of the massive data set that lives behind our consumer friendly formats.

Necessary, Impactful, Challenging

How to make the best use of your engineering time.

Debugging with VSCode and Chrome

This post describes the tools we use to build and debug JavaScript, and how our development workflow has evolved over time.

Delivering Ad Engagement Data in Milliseconds with AWS

Yieldmo partners with Amazon Kinesis to capture, process, and deliver hundreds of billions of data points a month in real time. This technology enables in-depth insights into customer engagements, more effective campaigns for advertisers, higher profits for publishers, and, ultimately, greater relevance for consumers.