46% of marketers report that "the current metrics (clicks, viewability, etc.) used to mea- sure performance aren’t effective." How can you expect to know your customers with in- adequate metrics? Our highly-engaging and reader-preferred ad formats elicit more than just clicks and views. Our formats track billions of micro-engagements—every swipe, scroll, tilt, play—so you can really understand customers’ intentions. Only then can you truly connect.
As the world's first Engagement Management Platform (EMPTM) our data reveals the truth about what matters to people, what piques curiosity, what triggers a second—even third—glance. For the first time, you can see how engagement—every nuanced interac- tion—leads to performance gains. You get smarter campaigns, and a much greater return on your ad spend.
The Yieldmo EMP is a self-service system for creating, managing, and analyzing engaging advertising campaigns at scale. It’s a quick process:
Generate an eye-catching campaign by placing your creative assets within our proven ad formats.
Prepare your ads for debut by adding tags and tracking pixels.
Learn how engagement drives performance with our advanced, easy-to-use, data visualization tools.
Reach highly engaged customers who are likely to convert, while suppressing those that won’t.
We’ve built the Yieldmo Engagement Manage- ment Platform (EMP) to integrate seamlessly into existing programmatic workflows. Using leading DSPs — including The Trade Desk and Google DBM— you can incorporate Yieldmo’s proprietary engagement data, analytics, and proven formats into your existing systems to achieve the scale your brands need.
The Yieldmo EMP will be available for private beta customers starting in early January. To add your name to the waitlist, contact us here: