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MAKING ATTENTION ACTIONABLE

Elevate the ad experience with advanced consumer insights and brilliant creative formats on a premium marketplace.

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What We Do

Elevate the ad experience with advanced consumer insights and brilliant creative formats on a premium marketplace.

Since the very first ad was created, marketers have had one major question: did anyone pay attention?

We set out to answer this question by focusing on the consumer. First, we created innovative Formats designed to deliver more engaging and aesthetically appealing ads to the consumer. At the same time, we captured precise data on how the consumer was interacting with each one of our unique ads. And we made sure these ads were delivered to consumers around the best content, in a premium marketplace. And thus, our products were born – the intersection of smart data and design.

For the first time, advertisers are getting a better view into which ads drove attention, to whom, and when. And with this data, they have the power to improve creatives, campaigns, and the user experience–at scale.

By making attention actionable, we continue to serve brands and publishers in growing their audiences, connecting better with consumers, and optimizing their media.

Put Us to The Test. See What Yieldmo Can Do For Your Ad Experience.

AEROS retargeting provided us a new and interesting method to retarget our consumers and increase our CTR that we haven’t been presented with in the past. Given the results of this test, we’ve definitely acknowledged the benefits of engagement-based retargeting.

Recent Press Release

The 6th Wave of Advertising Technology: Privacy

There’s a revolution happening in digital media driven by privacy. Eric Picard walks us through the history of ad tech, where the industry is going next, and how to take advantage of these changes. Read more on AdExchanger.

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Yieldmo and Adlandia Podcast Series

Yieldmo has partnered with iHeartPoadcast’s two influential voices of the advertising industry – Laura Correnti and Alexa Christon – for a four-part series on how to make attention actionable.

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