Skip to content

AdMonsters – Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics

February 10, 2020

Yieldmo in the News

AdMonsters – Viewability has been hailed as the holy grail metric across desktop, mobile and tablet (and now, even TV/Video) for some time, with many brands and publishers relying on the Media Rating Council (MRC) standards as a yardstick.

But user behavior across these channels couldn’t be more different than cats are to mice.

Read the full article.