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American Marketer – An ode to the display banner ad more than 25 years later

April 8, 2020

Yieldmo in the News

American Marketer – More than 25 years later, display banner ads are a punchline, an easy target for industry experts looking to bemoan the state of the online advertising industry.

You would not know given its perception today, but the display ad was considered innovative and exciting when it was introduced just over 25 years ago. Learn how the display ad evolved over the years and how ad measurement has become more important than ever before.

Read the full article.