How Would You Use Attention Data?
Here is the final video of our 3-part series on attention – industry leaders dive deep into how they would use data on whether someone paid attention to an ad.
This is Video 3 of a 6 part series exploring Attention as a new media metric.
Check out the other videos in the series:
- Video 1: What is Attention?
- Video 2: What is the Value of Attention?
- Video 3: How Would You Use Attention Data?
- Video 4: Lisa Bradner Talks About Why Measuring Attention is Important for the Ad Industry
- Video 5: Tim Price Talks About the Scrilt
- Video 6: Otis McClendon Talks About How Creative and Media Capture Attention