B2B Vertical Playbook
B2B marketing refers to marketing products or services to other businesses and organizations. As companies adjust to the new normal of the pandemic world, many B2B marketplaces have shifted their needs and purchase priorities. eMarketer estimates that the US B2B industry will spend $8.14 billion on digital ads this year, up 22.6% from 2019.
This playbook will share how marketing in the B2B industry has changed over the last several months and what trends will shape the coming months.
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