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BLOG & CASE STUDIES

Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

August 15, 2019
By: Lisa Remy, Account Director & Vicky Yadid, Design Manager

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our ...

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Welcome to the FAM

November 13, 2018
By: Vicky Yadid, Design Manager

Announcing the winners of “Featured Ad of the Month” for Q4. Great work by Target, Athleta and Campbell’s Soup Company in utilizing Yieldmo formats to ...

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Taking viewability to the next level with frequency management

September 21, 2018
By: Brad Timmers, VP, Data and Platform Products

Say you’re a media planner who just wrapped a digital campaign, and that the overall viewability rate for the campaign was 72%. High fives all ...

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Turbo your auto | Results-driven mobile marketing

August 30, 2018
By: Eran Geva, Senior Marketing Manager

Peak season for auto demand means it is particularly critical for your ads to cut through the clutter and connect with potential customers. The good ...

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Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

July 22, 2018
By: Eran Geva, Senior Marketing Manager

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing ...

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Killer Abs Take 60 Seconds; Attention – Locking Video Ads Take Just 6

April 5, 2018
By: Eran Geva, Senior Marketing Manager

The time it took you to read that headline? That’s about all you’ve got with your video creative. Six-Second Video Ads are where it’s at. ...

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Using Signals of Intent to Drive Higher Attention

February 18, 2018
By: Eran Geva, Senior Marketing Manager

Yieldmo’s highly-engaging ad formats elicit intentional interactions—swipes, scrolls, tilts, plays, lingers, and more. This previously unavailable gestural data delivers the truth about customers’ levels of ...

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Think Programmatic = Static Banners 4 Life? Then we’re about to make your day

January 16, 2018
By: Eran Geva, Senior Marketing Manager

Maybe you know us for our custom, consumer-centric mobile ad experiences. But a big secret to our success? Our premium private marketplace. We’ve stealthily built ...

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Mobile Shoppers – Who Are They?

December 4, 2017
By: Lucas Piazza, Director of Marketing

The 2017 holiday shopping season is already breaking records, with mobile accounting for 33.1% of the $6.59B spent on Cyber Monday —a 39.2% increase from 2016. To understand this behavior, ...

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