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Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting
August 15, 2019
By: Lisa Remy, Account Director & Vicky Yadid, Design Manager
Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our ...