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Brand Safe, Quality Ad Experiences

August 26, 2020

Yieldmo has been committed to providing brand safe, compliant, and high-quality ad experiences at scale. We take pride in offering a clean ecosystem to attract the attention of your consumers via Fraud Protection, Premium Inventory, and Next-Gen Formats.

 

Fraud Protection

Our partnerships with third-party vendors ensure the safest environment for your brand.

 

  • Our White Ops partnership protects our demand partners from sophisticated bot attacks and protects our traffic from fraud.
  • Yieldmo’s invalid traffic (IVT) rate has historically been at 1% – among the lowest in the industry at one percent (industry standard is 14%, see Bot Baseline report, ANA)
  • After White Ops’ Bot Mitigation Platform, Yieldmo’s IVT rate has dropped a further 90 percent, to a reported 0.1 percent.

Yieldmo’s mission is to elevate the ad experience for brands with our attention analytics and advanced consumer insights. That demands a clean environment that brands can trust. Partnering with White Ops ensures Yieldmo’s Marketplace of premium publishers offers brands the cleanest ecosystem to attract and measure the attention of their customers.

Mike Yavonditte
Founder & CEO of Yieldmo
Premium Inventory

We curate premium publishers to ensure your ads are seen next to quality content. Additionally, our PMPs offer the contextual experience best suited for your brand, with attention analytics that place your ad in the environments most likely to perform.

 

  • Better inventory packages: Run on PMPs tailored to your custom audiences – both user-based and contextual.
  • Better performance: We filter for the best-performing inventory and pass better traffic to your DSP, so that you are only bidding on what works and is likely to perform. Our AI models optimize toward placing your ad where it’ll get the highest attention and KPI lift.
publisher logos
Next-Gen Formats

Our next-gen formats deliver high-quality brand experiences. They are designed to enhance the user experience while capturing more attention, interest, and loyalty.

 

  • High Viewability: Your ad is displayed in a visually compelling way that’s additive and not intrusive to the page content.
  • Flexible Creative Services: Our in-house designers can repurpose your existing creatives into video, native, display, and high-impact campaigns in 24 – 48 hours. So your audience sees exactly what you want to display, for any environment.
phone with ad
Brand Safe DSP Partners

Working with trusted partners on every side ensures an overall quality ecosystem. Yieldmo works with a select list of premium DSPs whom we trust to follow our Advertising Guidelines, which ensures ads run through Yieldmo are tasteful and useful. This improves the user experience, attracts better publishers, and improves the advertising ecosystem as a whole.