Cutting through the Clutter: Streaming Wars
We recently read a study by Tubi that the average person with access to a streaming service is now streaming eight hours of content per day.
Think about that: Eight hours a day!
To put that into context, here is a list of things you can also do for 8 hours:
With critically-acclaimed and binge-worthy shows such as The Queen’s Gambit, The Flight Attendant, The Mandalorian, I May Destroy You, and let’s not forget the early pandemic hit, Tiger King – just to name a few – many believe we are in a golden age of content for consumers. However, entertainment companies, studios, and streamers are feeling the pain as they quickly adapt, postpone, and adjust their release strategies, distribution models, and financial projections to react to this new world.
According to eMarketer, the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion this year as streaming services thrive with stay-at-home Covid-19 mandates. Two-thirds of all media and entertainment digital ad spending will be spent on mobile.
Streaming companies are increasing their advertising dollars to gain audience viewership via tune-in, capitalize on upcoming premieres with short flights, and create broader brand campaigns to focus on subscription acquisitions.
With so many competitors vying for your attention, it can feel overwhelming to plan media dollars against something so cluttered. Thankfully, that’s where Yieldmo can come in and help you not only reach your KPIs but exceed them.
Recently, a top video streaming provider ran a Yieldmo Marketplace campaign to drive new sign-ups. They selected Yieldmo’s managed service team for custom strategies, communication, and dedication to exceeding campaign goals. The client used Yieldmo’s native and high-impact formats like Flexplay and Ticker, made to capture attention. These units were not only highly efficient but also highly viewable. The client far exceeded their KPIs, achieving a 2X lower CPA than the goal and saved 120% on cost per signup.
Campaigns become even stronger when a Yieldmo PMP using AEROS is used to optimize the campaign. AEROS Attention Analytics picks up on human attention signals (gestural) and other page signals multiple times a second, factors them into unique AI algorithms, and automatically optimizes your media performance. We’ve seen, on average, across our AEROS campaigns on our marketplace up to 85% average KPI lift and 80%+ cost-adjusted lift.
Check out this case study to see how we helped a leading streaming service leverage our AEROS Attention Analytics to drive a 39% increase in CTR.
And finally, we cannot talk about cutting through the clutter without discussing our Smart Inventory. Smart Inventory understands precisely which impressions will perform better for you, minimizing waste and maximizing VCR, CTR, ROAS. This works with and without cookies as we capture actionable information on-page to prevent DSPs from bidding on less desirable media. We then select the best impressions for our buyers’ campaigns.
Ultimately, winning in the streaming ecosystem requires you to arm yourself with clear KPIs to build momentum for new content releases and drive long-term, measurable business results. There is no one-size-fits-all solution. Yieldmo is a collaborative partner who understands your goals and can help you articulate, meet, and exceed whatever KPI you are working toward – whether for attention/engagement, time spent, CTR, and/or viewability KPIs.
Through our suite of innovative ad formats, coupled with AEROS Attention Analytics and our smart inventory solution, Yieldmo will help you cut through the clutter to deliver an engaging consumer experience in a brand-safe environment that drives results.
To get started with Yieldmo, email us at firstname.lastname@example.org.