D2C Vertical Playbook
The global pandemic accelerated direct-to-consumer (DTC) marketing in 2020 as there is even more desire to eliminate any intermediaries in shopper’s day to day consumption habits. For consumers, DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost-conscious during the pandemic. As AdExchanger says, “It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. But direct-to-consumer brands that deliver essential goods and services and that focus their marketing efforts on compelling creative and retention have the potential to thrive in an insecure economy.”
This playbook will share how the DTC industry has changed over the last several months and what trends will shape the coming months.
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