Skip to content

MarTech Magazine: Decrypting Human Behavior to Power Attention Advertising

July 14, 2020

Yieldmo in the News

Most companies take the notion of attention for granted instead of mindfully planning for it, measuring it, and understanding how to capture most of it. Our CEO and Founder, Mike Yavonditte, sat down with MarTech Magazine to talk about how Yieldmo began tracking unique attention signals, defined what attention signals are, how AEROS Attention Analytics works, and what this means for the future of marketing

Read the full article on Martechoutlook.com or download a copy here.