Entertainment Vertical Playbook
The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion this year as streaming services thrive with stay-athome COVID-19 mandates. And advertisers will spend $5.40 billion on mobile this year, and entertainment advertisers will spend $4.79 billion. About two-thirds of all media and entertainment digital ad spending will be spent on mobile.
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