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LEADERSHIP

Leadership

  • Mike "Yavo" Yavonditte is the Founder and CEO of Yieldmo. A veteran of new media and technology, he is a private investor in the technology industry with more than 100 active investments. Mike uses his love of art, math, data, and design to address the great challenges in AdTech and MarTech. His current mission is to unleash the power of big data toward better performance and understanding while delivering exceptional, human-centric ad experiences.

    Mike was previously CEO of Quigo, pioneers of auction-based advertising marketplaces. Through his successful strategy of helping publishers monetize their content, Mike led Quigo to a successful acquisition by AOL in 2007.

    Before that, Mike served as a sales and business development leader for numerous organizations, including USA Networks Electronic Commerce Solutions Group, AltaVista, Juno Online Services, and Ziff-Davis Publishing.

  • As co-founder and CFO, Rick is on a path to prove digital advertising can work for both publishers and advertisers by providing consumers with respectful, engaging ad experiences. Prior to Yieldmo, Rick had more than 25 years of experience managing fast-growing technology companies. He served as CFO of several NYC-based startups, including Quigo, a creator of auction-based advertising marketplaces, and Juno Online Services, one of the nation’s leading Internet Service Providers.

    Rick is a member of the American Institute of Certified Public Accountants.

  • Teddy is a co-founder of Yieldmo and serves as Head of Product where he is responsible for defining product strategy and leading the product team. Teddy was one of the principal product architects of Quigo, an early digital ad exchange marketplace sold to AOL. Prior to AOL and Quigo, Teddy held various product positions at Yahoo! and Hotjobs.com.

    Teddy graduated from Tulane University in New Orleans, where he eventually plans to relocate so he can be closer to his favorite food and music.

  • Todd brings his deep experience building ad tech platforms to his role as Yieldmo’s CTO. Prior to being part of the founding team at Yieldmo, Todd worked closely with the co-founders during his tenure at Quigo Technologies, Inc., which was acquired by AOL in 2007.

    Before that, Todd worked for Columbia House and Tallan enterprise consultants. He holds a Masters in Computer Science from the University of Colorado Boulder and undergraduate degrees in both business and CS from the University of Missouri Columbia.

  • Mari Kim is a curious, well connected, strategic marketer so has spent most of her career focused on emerging technology within the digital space. Most recently she held the position as CMO of Rubicon Project, the global exchange for advertising, where she oversaw a global team charged with driving the adoption of a unified platform for advertising across all screens, devices and formats. Novak brings more than twenty years of experience from the advertising industry, including nearly a decade at Microsoft, where she was the global head of marketing for Microsoft Advertising. Before Microsoft, Novak held senior roles in the US and UK at Millward Brown, Jupiter Media Metrix and Grey Group.

    Novak has received numerous industry awards including, Ad Age’s “Women to Watch” award, and She Runs It’s “Changing the Game” and “Working Mother of the Year” Award. She has been recognized by New York Business Journal as a “Women of Influence” Honoree, and named to Business Insider’s list of The Most Powerful Women in Mobile Advertising.

  • Scott brings more than 15 years of digital experience to his role as EVP of Business Development for Yieldmo. In this role, Scott leads all strategic growth of Yieldmo’s publisher marketplace and partnerships.

    Prior to Yieldmo, Scott was Head of Business Development at Vizu, leading all strategic initiatives including relationships with Google, Liverail, Innovid, Adap.tv and others. Vizu was acquired by Nielsen in July 2012. Scott has also held executive roles at companies including: drop.io, a consumer-facing file sharing platform acquired by Facebook in 2010; News Corp where he lead all business development activities across the Fox Interactive properties; and IGN Entertainment, a roll-up of entertainment and gaming properties that was acquired by News Corp for $650 million in 2005.

  • Timothy Price is the SVP of Sales at Yieldmo. He is a pioneer in digital media and in-game advertising. He has consistently lead innovation across digital platforms, beginning with DoubleClick in 1996. His passion for entrepreneurship lead him to found several businesses including Butter, Inc. a mobile rich-media ad solution which was acquired by the SMS powerhouse 4INFO in 2010.

    Timothy was previously the VP of Mobile Advertising for Zynga, a leading mobile and desktop social gaming publisher. Throughout his long career, he’s also spent time at IPG as the EVP of Business Development.

    Timothy is also the founder of The Life is Priceless Foundation (The LIPF) a not-for-profit organization dedicated to the research and treatment of severe depression and suicide prevention. The foundation has raised over $850K since its inception in November of 2011, and has been the recipient of numerous health activist awards. He also sits on the board of NAMI-NYC the United States largest mental health advocacy group.

  • Lisa is a seasoned strategic media and marketing leader with more than 20 years experience leading organizational change. Having worked as a client, as an analyst, as an agency leader and now as General Manager of Yieldmo's Analytics business, she has seen from all sides the opportunities and challenges of integrating technology and data into marketing to create better more holistic experiences for consumers. Lisa's previous work experience includes time at media agencies (most recently as President of OMD, Midwest), time as an analyst at Forrester research counseling CMOs on emerging data and digital media trends, and time as a client developing new products and lines for manufacturers such as Fortune Brands. Lisa has a BA from Yale and an MBA from The Kellogg Graduate School of Management.

  • Dan leads Operations at Yieldmo, where he oversees strategy, delivery and growth for all managed advertiser and publishers on the Yieldmo platform.

    Prior to joining Yieldmo, Dan was Vice President of Sales at Luminate, an interactive image technology firm. He also led sales at news aggregator Digg, where he helped pioneer their native ad product called Digg Ads. Dan has also held sales roles at Yahoo!, CNET Networks, and Ziff-Davis Publishing.

    Dan holds a BA in Economics from the University of Pennsylvania.

  • Bringing more than 15 years of human capital management to her role as SVP People Operations, Meagan is responsible for fostering an environment of heightened individual and team performance and unlocking the culture framework that makes organizations tick. Meagan focuses on growing talent through learning and development programs, coaching effective leadership teams, and establishing talent programs that promote and inspire career development. From articulating an employer brand to leading internal hackathons, Meagan deploys a variety of culture-building initiatives that energize teams’ and people’s highest potentials.

    Prior to Yieldmo, Meagan’s experiences spanned industries—including ad tech and digital media—and company stages from startup to established. She holds a bachelor's degree from Syracuse University and a master’s from American University.

Board Members

  • Mike "Yavo" Yavonditte is the Founder and CEO of Yieldmo. A veteran of new media and technology, he is a private investor in the technology industry with more than 100 active investments. Mike uses his love of art, math, data, and design to address the great challenges in AdTech and MarTech. His current mission is to unleash the power of big data toward better performance and understanding while delivering exceptional, human-centric ad experiences.

    Mike was previously CEO of Quigo, pioneers of auction-based advertising marketplaces. Through his successful strategy of helping publishers monetize their content, Mike led Quigo to a successful acquisition by AOL in 2007.

    Before that, Mike served as a sales and business development leader for numerous organizations, including USA Networks Electronic Commerce Solutions Group, AltaVista, Juno Online Services, and Ziff-Davis Publishing.

  • Brad is a partner at Union Square Ventures. He started working in information technology with AT&T in 1979. Brad spun Echo Logic out of Bell Laboratories in 1989 and joined AT&T Ventures in 1993. Brad co-founded TACODA in 2001 before joining Fred Wilson to create Union Square Ventures in 2003. Brad majored in political science at Wesleyan University. He is married with two kids and lives in New York City.

  • Doug has founded, advised and invested in early-stage companies for over 20 years. He is the founder of Vast Ventures, a manifesto-driven venture fund investing in disruptive companies with global impact. The Vast portfolio includes companies such as ASAPP, BarkBox, Bidclix (sold to Aquantive/Microsoft), ClassPass, Coinbase, Conductor (sold to WeWork), Diamond Foundry, Eighty, Elite Daily (sold to Daily Mail), FirstFuel (sold to Tendril), Fotolog (sold to Hi-Media), Ginkgo Bioworks, Inverse, Kiip, Klout (sold to Lithium), Latch, Lygos, Meetup (sole to WeWork), Mighty, Moat (sold to Oracle), Modria (sold to Tyler Technologies), Phosphorus, OpenX, Phosphorus, Quigo (sold to AOL/Time Warner), Recombine (sold to Cooper Companies), Ritual, Ripple, SafeGraph, Samumed, Streeteasy, Styleseat, SweetGreen, Tala, Troops, Yieldmo, and ZocDoc.

    For more: www.vastvc.com

  • Allison Goldberg is a digital consumer and media technology investor. She was Group Managing Director & Senior Vice President of Time Warner Investments, where she ran the group focused on strategic equity investments. Prior to joining Time Warner in July 2001, Allison was an Associate at Groupe Arnault, investing in and managing new media and technology equity investments for the private holding company of the Chairman of LVMH. Previously, she worked in the Global Media Group, Investment Banking at Morgan Stanley.

    Allison graduated from the Wharton School at the University of Pennsylvania, where she received a Bachelor of Science in Economics, with concentrations in Finance and Operations & Information Management. She is married with two kids and lives in New York City.

  • Erik is a general partner at GV, where he manages GV’s operations in New York and is part of the enterprise investing team. Erik has over a decade of technical experience as an engineering leader with expertise in building first-class teams and scaling massive systems. He has interests in developer tools, cloud infrastructure, and machine learning. Prior to joining GV in 2010, Erik led the development of Google’s next generation display ad serving system. He helped with the acquisition and technical integration of DoubleClick (DCLK) and led a team that built statistical and machine learning models for Google’s ad businesses.

    Erik was also a developer on Google’s core infrastructure, creating a distributed file system that Google.com and Gmail rely on today. Erik studied computer science and engineering at MIT. He completed his graduate research at the Computer Science and Artificial Intelligence Laboratory where he focused on unique data extraction and disk forensics. Erik is an avid runner and an expert in television game show theory.

  • Charlie Weiss leads Business Development at AT&T’s advertising and analytics company Xandr. He has extensive experience on both the buy and sell sides in the advertising and publishing space. Prior to AT&T, he served as GM/SVP of Media and Publisher Solutions at Dentsu-owned Merkle, where he focused on expanding Merkle's media and data partnerships, while playing an integral role in Merkle’s global platform launch.

    Prior to Merkle, Weiss served as vice president of ad marketplaces at News Corp where he was instrumental in launching global programmatic advertising initiatives and forming technology partnerships across the company both in New York and in the UK. He has held a variety of roles at Dow Jones and Yahoo! with a specialty in sales strategy and yield management. Weiss is a graduate of the University of Wisconsin-Madison with a degree in Political Science and History, and resides in Brooklyn.

  • Michael A. Fazio is a highly accomplished and result-driven investment executive with over 30 years of experience in advisory services in connection with acquisitions, divestitures, corporate strategy, operational oversight and restructurings. Michael has a genuine passion for investment management and an extensive background in developing organizational strategies to optimize business performance and growth.

    Since its inception in August 2012, Michael has served as the chairman of MARCorp Financial LLC, a private equity firm located in Illinois. Previously he held various senior management roles at Houlihan Lokey, a global investment banking firm, serving as managing director and co-head of the European Financial Institutions Group. Michael has also served as President and CEO of Comdisco Europe, a multibillion equipment leasing company. Prior to Comdisco, Inc., he served as EVP and COO of Deutsche Bank of the Americas, a global banking and financial services company.