Lisa Bradner Talks About Why Measuring Attention is Important for the Ad Industry
Lisa Bradner, GM of Analytics at Yieldmo talks about the relationship between attention and timing, creative, brand awareness, and why it’s an important metric for the ad industry.
This is Video 4 of a 6 part series exploring Attention as a new media metric.
Check out the other videos in the series:
- Video 1: What is Attention?
- Video 2: What is the Value of Attention?
- Video 3: How Would You Use Attention Data?
- Video 4: Lisa Bradner Talks About Why Measuring Attention is Important for the Ad Industry
- Video 5: Tim Price Talks About the Scrilt
- Video 6: Otis McClendon Talks About How Creative and Media Capture Attention