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Privacy Policy

Privacy Matters

Yieldmo  strives to improve the mobile advertising experience for consumers, publishers, and advertisers. Your privacy is important to us. Accordingly, we have adopted the following Privacy Policy (the “Policy”). This Policy explains how information is collected and utilized by Yieldmo, Inc. (“Yieldmo”, “we”, “us” or “our”). This Policy applies to the Yieldmo website located at http://www.yieldmo.com, (the “Website”) and to Yieldmo’s products and services, including the advertising network and platform operated by Yieldmo (the “Service”). Please read this Policy carefully, and feel free to contact us if you have any questions regarding its content. By accessing and using the Website or using the various websites and applications that participate in the Service, you consent to us processing your information in accordance with this Policy. 

If you are a consumer or end-user of or our advertising services and wish to opt-out of our advertising, click here

 

Privacy Policy Index 

  1. Business Users of Website & Services

  2. Consumers Or Other End-Users Of  The Service

  3. European Data Subjects Disclosure & Rights

  4. California Consumer Disclosure & Rights  

Business Users of Yieldmo’s Site and Services

 

Information You Provide Directly To Us  

If you register to use the Website or Service as a business customer (e.g., as an advertiser, agency or publisher), we ask for and store information you provide such as your email, first name, last name, company name, username, address and phone number (collectively, “Registration Data”). After you register to use the Website or Service, you may set up advertising campaigns and other account parameters. In addition, we may collect information when you provide it to us through contact forms, career applications, email subscriptions, webinar registrations or at events. 

The Service and the Website are not developed for, or directed at, children under the age of 16. We do not knowingly accept registrations or information from users that are under 16. If you are aware that any child under the age of 16 has become a registered user or provided personal information to Yieldmo, please inform us here, so that we can confirm and take the appropriate steps to remove the account and any related information.

Information we automatically collect when you interact with our Website or Service.   

We collect information about the manner of your use of the Website, including through the use of pixel tags, cookies and other mobile software. Collected information includes; cookie or mobile device identifiers, session length, IP address, location, time of usage, viewed pages and files, your advertising campaign selections, and other information regarding your use of the Website (collectively with Registration Data, the “Account Data”).  

How we use and share collected information.

Collected information may be used to provide the Service to you, conduct internal analysis, account management and maintenance, perform billing, invoicing and payment functions in connection with your account, send services-related information, alerts and promotional messages to you, and maintain and improve the performance of the Website and Service. We may also use this information to offer personalized features, including varying the content you receive in future visits to the Website based on your preferences and activities.

 We will not sell, rent or share your information with third parties for their own uses without your express consent.  However, there are occasions we may share information for a designated business purpose, including:  

  • Through the use of proprietary links, pixel tags and cookies served by marketing partners, social media, or tailored advertising services that may use collected information from our Services to assist Yieldmo but also to improve their products and services.  Please see your choices below to opt-out of these potential uses.     
  • With any other divisions, subsidiaries or corporate affiliates of Yieldmo 
  • If we are compelled by law to do so, such as through a subpoena or court order. 
  • If it is required as part of a business transaction where Yieldmo or any subsidiary is acquired.

We may share aggregated information, such as the number of Website or Service visits, referring partner metrics, or number of account registrations.

 

Your choices with our information uses  

If you are a business customer, you may contact us at any time and request the following choices with our use of your personal information: 

  • Access. We can provide you with the personal information  (or ‘personal data’ for European visitors) that we maintain about you. 
  • Modification.  We will correct any mistakes with your personal information. 
  • Opt-Out.  You may request that we cease using your information for marketing or other purposes that are not required to provide the services you’ve requested.
    You may also choose to opt-out through the following mechanisms: 

    • If you have received a commercial email from us, you will have the option to opt-out or unsubscribe provided in the email itself.  
    • You may choose to opt-out of tailored advertising services we may work with through this industry website
  • Deletion.  You can request that we delete any personal information about you, unless we are required by contract or law to retain it. 

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including tailored advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Neither our Website nor Services support Do Not Track requests at this time.

 

Consumers Or Other End-Users Of Yieldmo’s Service

Types of Information Collected

Yieldmo partners with numerous companies to provide online advertisements to end users of mobile websites, mobile applications (“Apps) and other online media (“End Users”). As an End User browses the mobile Internet or uses Apps that include references to the Service, the End User’s browser or device may request advertisements from Yieldmo’s system. When Yieldmo receives these requests, and/or when Yieldmo delivers advertisements to such browser or device, we may collect information about these interactions (as well as any further interaction with the advertisements provided by the Service such as views, clicks, conversions, etc.). This may include, for example: IP address; unique identifiers sent to us from mobile devices, network carriers or data providers; information contained in HTTP headers or other internet transfer protocol signals; ‘hashed’ information (such as email addresses or usernames that are pseudonymized so as to be no longer associated with an individual’s name or email address); demographic information such as a user’s gender, age, and income range; attributes of computer or device usage, such as advertisements clicked, websites and content areas visited; date and time of advertisement request, and advertisement delivery and interaction activities; browser type and version; operating system; language setting; information about or from the presence or use of Apps on a mobile device; and location. Such information is stored on Yieldmo’s servers. We may also collect the GPS location of your device if you have opted to provide it to Yieldmo or to one of Yieldmo’s publisher or third party data provider partners. On occasion, we may also receive information from third-parties that enables advertisement optimization, independently of or in combination with the information collected by Yieldmo, such as audience interest segments and product categories. From time to time, advertisements served by Yieldmo may contain functionality that enables an End User to enter personal information into such advertisements, in order to allow the End User to sign-up for or receive information regarding a product or service offered by an advertiser. In the event that an End User elects to provide personal information under such circumstances, we may collect such information on behalf of such advertiser or its agency. We may use and share such information as described under “How Information is Used” below.

How Information is Used

The information collected pursuant to this Policy may be used to provide purchasing opportunities and aggregate reports to advertisers, agencies and publishers who participate in the Yieldmo Service, to schedule, deliver and optimize advertisements, to create audience interest segments and categories, to limit the number of times a specific advertisement is presented to the same browser or device (frequency capping), to provide advertisements only to certain types of mobile devices, to anonymously track sales and conversions, to detect and eliminate fraudulent activity, to administer and enhance the Service, and to help Yieldmo display, optimize, target and/or customize advertisements to the interests or preferences of End Users. 

Personal information received pursuant to this Policy may be shared solely with the applicable advertiser or its agency on behalf of whom such information was collected. The End User should review the advertiser’s privacy policy to understand how the advertiser will process such personal information. 

Yieldmo may use certain general health-related information in delivering advertisements based on inferred End User interest in these topics based on sites or ads with which the End User previously interacted. This may include information related to general health, wellness, common ailments and illnesses, beauty and fitness, but will not include sensitive health information (such as a user having a certain medical condition like cancer or diabetes). For example, a user who views content related to parenting might later be shown an ad for children’s clothing or accessories. Similarly, a user who views content related to fitness might later be shown ads related to exercise-related apps. We may also utilize non-sensitive health-related targeting data segments provided by third party data companies. As an example, Yieldmo may use health-related segments from those third parties such as “Beauty, Health & Fitness > Health, Diets & Nutrition” (Click here for a representative list of such health segments). We may share this information with our affiliates, third party partners and agents. For example, we may share information to analyze the performance of advertisements, provide reporting to advertisers and clients, improve advertisement targeting on our platform, improve our products and services, and enable third party partners to improve advertisement targeting across their respective services and platforms.

Your choices with our Service information uses  

If you believe Yieldmo processes information about you or your device, you may contact us at any time here to request the following choices with our use of your information. In order to make these requests, we will need your cookie and/or mobile advertising identifiers. We may also request additional verification information.

  • Access. We can provide you with the personal information (or ‘personal data’ for European visitors) that we maintain about you. 
  • Modification.  We will correct any mistakes with your personal information. 
  • Opt-Out.   End Users can opt out of tailored advertising served by Yieldmo in the following ways. Please note that you will need to opt out for each browser or device that you use, and that there is also a separate opt out for mobile applications. Following an opt-out, Yieldmo’s system may still provide advertisements to you. Please note, however, that these advertisements may be less relevant to your interests
    • You can also opt-out via Yieldmo’s opt-out tool here. Note: Yieldmo may set a non-unique cookie for the sole purpose of implementing such opt-out request. If you opt-out, you should not delete your cookies. If you delete your cookies after opting out, you will need to opt-out again. Note: Yieldmo may set a non-unique cookie for the sole purpose of implementing such opt-out request. If you opt-out, you should not delete your cookies. If you delete your cookies after opting out, you will need to opt-out again
    • You can opt-out via the Network Advertising Initiative industry opt-out page here.
    • Alternatively, you can download an opt-out cookie protector for select browsers from here
    • To opt-out of tailored advertising for the mobile applications on your current device: The method of opting out depends on the type of device you have. Please also note that, in some cases (i.e., if you have an older device), it may be necessary for you to provide your device ID in order to opt out. – Opting out on Apple iOS devices: On iOS 6.0 or higher, you can select a setting that enables you to limit ad tracking. You can do this by clicking on Settings -> General -> About -> Advertising, and setting the Limit Ad Tracking function to ‘ON’. Alternatively, you can go to Setting -> Privacy -> Advertising and set the “Limit Ad Tracking” function to ‘ON’. – Opting out on Android devices: In Android devices with Google Play Services 4.0 and higher, You can opt out of tailored interest-based advertising services by opening the Google Settings App, then clicking on Ads (under “Services”) and setting the “Opt of ads” function to ‘green’. You may go here for instructions on how to use the advertising choice mechanisms for various devices.
    • If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or the manufacturer of your particular device.
  • Deletion.  You can request that we delete any personal information about you, unless we are required by contract or law to retain it. 

Industry Self-Regulation

Yieldmo is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Code of Conduct for Web and Mobile. Yieldmo also adheres to the Digital Advertising Alliance’s Self-Regulatory Principles.

 

Data Retention

We generally retain collected information for up to 13 months, unless Yieldmo is required to retain such information for a longer period of time in order to comply with its legal or contractual obligations. After this timeframe, the information is anonymized in a way that makes it unable to be associated back to an individual computer or device and is then stored for analytical and reporting purposes.

When we may share consumer or other end-user information

 

  • Business purposes:  We may work with other advertising services, and if we receive consent from you for personalized advertising or you do not object to our use of your information for personalized ads, we may transfer your information to another advertising service so they may assist with personalizing ads. In such an event, these advertising services may also use your information to improve their products and services.   
  • Service Providers: We retain certain service providers to perform functions and services for us. We may share information with these service providers, but only to the extent necessary to perform these functions and services, and only pursuant to obligations that are consistent with this Policy.
  • Business Transfers: We may disclose information to third-parties if: (a) we sell or buy any business or assets, in which case we may disclose your information to the prospective seller or buyer of such business or assets, or (b) if Yieldmo or substantially all of its assets are acquired by a third-party, in which case information held by Yieldmo will be one of the transferred assets.
  • Legal and Regulatory Compliance: We may disclose information to fulfill legal or regulatory requirements or if we believe, in good faith, that such disclosure is legally required or necessary to protect others’ rights or to prevent harm.
  • Aggregate Information: Yieldmo may share aggregate and anonymous usage statistics regarding the Yieldmo Service with the public or businesses with whom we work. Such aggregated information is not PII. Yieldmo may also use such aggregated information to help Yieldmo improve the design and delivery of the Yieldmo Service and increase its effectiveness.

 

Security

Yieldmo uses reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification. To that end, we have designed and deployed hardware, software, and networking solutions in an effort to reasonably secure and protect access to our systems and data. Please note that where we have given you (or where you have chosen) a password that enables you to access the Website or Service, you are responsible for keeping this password confidential. Regardless of the precautions taken by you or by us, “perfect security” does not exist on the Internet. We cannot ensure or warrant the security of any information you transmit to us, and you transmit such information at your own risk.

European Data Subjects Disclosure & Rights

Legal basis for processing 

We process personal data in accordance with the General Data Protection Regulation (the “GDPR”) under the following legal bases: 

  • Consent: Our advertising service relies on consent for the placement and reference of cookies or mobile advertising identifiers. 
  • Legitimate interest:  Our advertising service may use collected data to improve our products and services.  We may also send marketing and other communications content to our business customers. 
  • Contract fulfillment: We use business and consumer or other end-user information to perform specific functions our business customers require as part of our Services.    
  • Legal obligation: We may be compelled by law to share business or other information associated with data subjects.   

Data subject rights

As noted above, you may exercise your rights to Access, Modify, or Delete your personal data  here. You may also exercise your right to object to our advertising uses by clicking here, or business customers can opt-out of emails by clicking through the unsubscribe link in any received emails.     

International data transfer

If you are located outside the United States and choose to provide your information to us, you consent to our transferring your  information to the United States in order for us to process it there. For data subjects of the European Economic Area, information transfers to the U.S. are subject to additional protections including through our use of model contracts approved by the European Commission or to our partners and service providers who participate in the EU-U.S. Privacy Shield Framework.   

Complaints 

European data subjects may lodge a complaint with Yieldmo’s Data Protection Officer by emailing DPO@yieldmo.com.  Alternatively, data subjects may wish to lodge a complaint with a European Data Protection Authority.  

California Consumer Disclosure & Rights  

Definitions The terms “Business Purpose(s)”, “Personal Information”, “Sell” (or “Sale”), “Service Provider(s)” and “Third Parties” have the meanings given in the California Consumer Privacy Act of 2018 (CCPA).  These term references and disclosures are limited to this section of the Privacy Policy and designated exclusively for California Consumers.
Categories of Personal Information Unique device identifiers such as Cookies, Mobile Ad IDs (IDFAs for iOS and Android Ad IDs), Timestamps, User Agent Strings, IP addresses and general location data that is no more specific than a postal code, and web addresses (also known as “URLs”) or a mobile application where a user is browsing. 
Purposes for collecting Personal Information We collect personal information to deliver and measure online advertising. 
Categories of sources from which Personal Information is collected  Websites, mobile applications, advertising services, technology platforms.
Purposes for use of collected Information We use collected information to to deliver and measure online relevant advertising. 
Categories of Personal Information we sell Identifiers and inferences about website visitors.
Purposes for selling personal information This data is used by our Clients and Partners for more tailored advertising, marketing, measurement, analytics, and research.
Categories of Third Parties to whom Personal Information is sold Advertisers, advertising agencies, marketers, technology platforms, and market research firms.  
Categories of third parties to whom information was shared for a business purpose Advertisers, advertising agencies, marketers, technology platforms, and market research firms.  
California Consumer Rights & Options
Access or Delete Your Personal Information 
  • Complete our rights exercise form here.
  • Persons residing in California may also call our automated voicemail system at 1-866-I-OPT-OUT (1-866-467-8688) Service Code 744 with your cookie ID and/or Mobile Ad ID  
Opt Out of Sales or Exercise Your “Do Not Sell My Personal Information” Right Under CCPA
  • You can opt-out via Yieldmo’s opt-out tool here: Note: Yieldmo may set a non-unique cookie for the sole purpose of implementing such opt-out request. If you opt-out, you should not delete your cookies. If you delete your cookies after opting out, you will need to opt-out again.
  • Alternatively, you may also opt-out of Yieldmo’s and other companies’ data collection practices via the Network Advertising Initiative (“NAI”) opt-out page here, or Digital Advertising Alliance’s (“DAA”) opt-out page here.

Changes to Privacy Policy

It may be necessary from time to time for us to modify this Policy to reflect changes in the way we collect and use information or changes in privacy-related laws, regulations, and industry standards. Accordingly, we reserve the right to change this policy at any time by posting the revised policy on the Website. Data will be handled in accordance with the policy in effect at the time the data is used.

Contact

If you would like us to delete (or modify if necessary) all records of your personal information, or if you have any other questions or concerns, please contact us at privacy@yieldmo.com or via mail at the address below: Yieldmo, Inc. Attn.: Privacy, 218 West 18th St., 2nd Floor New York, NY 10011. Last Update: 2019-12-31