BEHIND EVERY GREAT AD

is great data.

58 BILLION WEEKLY DATA POINTS is the data equivalent of what the Hubble Telescope captures in a year.

The secrets to buyer intent lie within the engagement metrics our ad formats trigger. It’s in the swiping, scrolling, tilting, and playing that gives us a never-before-seen picture of behavioral interaction.

truth revealed

Fast food giants see supersized traction from 5am to 9am - up to 67%higher mobile engagement.

iPhone users engaged with ads for the latest Android phone26%more than existing Android users.

Luxury jewelry audiences were73%more likely to complete a mobile video ad on Friday.

Investors are32%more likely to buy on mobile than fashionistas.

An automotive brand enjoyed41%higher click-through rates from audiences who scrolled on their ad three times.

Californians are36%more likely to complete mobile video ads than New Yorkers.

REVEALING COUNTLESS PATHS TO THE TRUTH

We turn insights into action for you—insights that answer questions like “Which audience spent the most time scrolling?” Or “How much brand lift do I achieve with each scroll?” You’ll have nearly infinite ways to analyze the data.

DATA APPLICATIONS:
  • CAMPAIGN INSIGHTS Go beyond views and clicks to learn how customers actually engaged with your campaign and what drove that performance.
  • AUDIENCE SEGMENTS Learn which audiences drive the highest performance and then connect with them directly.
  • CAMPAIGN OPTIMIZATION Powered by our massive dataset, our fully-automated ad server optimizes your campaign to drive toward your campaign KPIs.

HERE IS WHAT WE MEASURE

Viewability Weighted Pixel Seconds Time Spent In-view Time Spent Above MRC Clicks Vertical Scrolls Scroll Quality Scrolled Clicks Horizontal Swipes Swiped Impressions Swipe Quality Panes Viewed Panes Expanded Tilts Tilted Impressions Tilt Quality Hotspot Expands Video Plays Quartiles Reached Video Pauses Resume Plays Video Replays DMA Postal Code Time Time Zone Date Day of Week Month Start Month End Quarter Quarter Start US Holiday Connection Type ISP Name Publisher Name Page URL Placement Type Placement Position Referral IP Address Device Type Device Manufacturer Device Model Device Model Name Screensize Operating System OS Version User Language
Viewability Weighted Pixel Seconds Time Spent In-view Time Spent Above MRC Clicks Vertical Scrolls Scroll Quality Scrolled Clicks Horizontal Swipes Swiped Impressions Swipe Quality Panes Viewed Panes Expanded Tilts Tilted Impressions Tilt Quality Hotspot Expands Video Plays Quartiles Reached Video Pauses Resume Plays Video Replays DMA Postal Code Time Time Zone Date Day of Week Month Start Month End Quarter Quarter Start US Holiday Connection Type ISP Name Publisher Name Page URL Placement Type Placement Position Referral IP Address Device Type Device Manufacturer Device Model Device Model Name Screensize Operating System OS Version User Language

WE MAKE GREAT PARTNERS

In addition to our own proprietary data targeting and campaign analytics technologies, we integrate with others to make sure your campaign is a success.

DATA / TARGETING PARTNERS

MEASUREMENT PARTNERS

CAMPAIGN ANALYTICS

IN-STORE ATTRIBUTION

BRAND SURVEY / BRAND LIFT TESTING