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RESOURCE LIBRARY

Introducing Megashopper: A New Video Format

September 8, 2020

The newest release from Yieldmo’s innovation lab: Megashopper — an immersive shopping experience. Megashopper format contains a video that opens full screen and continues to ...

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An inside look into the making of Yieldmo’s two newest video formats

August 26, 2020

Great ideas don’t often begin with a sudden spark of genius. There are rarely ever any “light bulbs” or the sound of “EUREKA!” resonating from ...

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Brand Safe, Quality Ad Experiences

August 26, 2020

Yieldmo has been committed to providing brand safe, compliant, and high-quality ad experiences at scale. We take pride in offering a clean ecosystem to attract ...

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Featured Recipe: Linden’s YieldMojito

August 25, 2020

As we are between seasons- still feeling the heat of summer in the city but slowly preparing ourselves for pumpkin-spiced everything, we decided to put ...

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Leading Streaming Service Leverages Attention Analytics To Drive 39% Increase in CTR

August 21, 2020

A top streaming service wanted to drive quality traffic to their site and improve CTR performance for the launch of their original series. Learn more.

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The Next-Gen PMP: Optimize with AI and Attention Analytics

July 23, 2020

What are AEROS Attention Analytics PMPs? These are PMPs designed to improve your KPIs. AEROS Attention Analytics picks up on human attention signals (gestural) and ...

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Smart Inventory

July 17, 2020

Yieldmo Smart Inventory Maintaining relationships with publishers is a top priority for Yieldmo so we can provide the best and safest advertising opportunities for our ...

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Featured Recipe: Benji’s Bourbon Lemonade

July 16, 2020

Benji’s Bourbon Lemonade takes an old fashioned lemonade and adds sweet boozy bourbon to make a refreshing summer drink. All you need is bourbon, lemonade, ...

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Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift

July 15, 2020

In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The ...

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MarTech Magazine: Decrypting Human Behavior to Power Attention Advertising

July 14, 2020

Yieldmo in the News Most companies take the notion of attention for granted instead of mindfully planning for it, measuring it, and understanding how to ...

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212 NYC Panel: Virtual Interviewing

June 29, 2020

Successful Meetings Without Meeting in Person If you had a remote job interview tomorrow, would you be ready?  Interviewing in the "new normal" presents unique ...

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Forbes – Syncing Data And Creative: Advertising’s Head And Heart

June 22, 2020

Within advertising, a debate has raged for years about how to balance advertising’s head (data, sales goals and competitive share) and its heart (evoking people’s ...

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Medialink Virtual Cannes Beach: A New Era for Data

June 17, 2020

Data and insights powering insightful creativity and driving growth, particularly in a cookie-less world. Speakers included Lisa Bradner, General Manager Analytics at Yieldmo, Matt Spiegel, ...

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Increasing our Commitment to Black-Owned Media

June 17, 2020

As a business operating in the US today, we have an important role to play in overcoming systemic racism. The last several weeks have made ...

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Attention Rate Trends: May

June 15, 2020

May Attention Trends In these challenging and unprecedented times we find that so many of our normal habits have changed. The amount of time we ...

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Featured Recipe: Moose’s Summer Spritz

June 10, 2020

Background & History The Aperol Spritz is a popular apéritif, perfect for warmer weather. Its origin is in northern Italy, and was even considered one ...

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What Are Attention Metrics?

June 10, 2020

In Part 2, we covered some basic Attention Signals. We use these to develop Attention Metrics, which ultimately factor into our AI models. Baseline Attention ...

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Introducing Pinhole: A New Enhanced Video Experience

June 3, 2020

https://www.yieldmo.com/app/uploads/2020/06/Pinhole-Car2.mp4 We are thrilled to introduce Pinhole, a new, enhanced video experience designed to reveal your brand with cinematic mystique.  Pinhole layers a cutout of ...

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Chicago Ad Federation Panel: Young Professionals Virtual Coffee Chat

May 28, 2020

Hear from our SVP of People, Meagan (Breen) Soszynski, along with Jeff Lundwall and Stephanie Vautravers on job search and virtual interview best practices.

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What are Attention Signals?

May 28, 2020

In Part 1, we revealed what “Attention” is in the context of advertising and how we can begin to use it to measure effective advertising. ...

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What is Attention and How Is It Measured?

May 20, 2020

In an increasingly cluttered world where people are constantly bombarded by stimuli, humans have adapted by filtering out everything that doesn’t matter to us at ...

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Forbes – The Problem with Viewability

May 19, 2020

And why measuring attention is more important. Let’s do an experiment: Watch the following video and count how many times the players in the white ...

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Adweek Webinar – The Future of Advertising is Coming: Are You Ready?

May 18, 2020

The industry knew change was coming. But as we emerge from shutdown with a tight ad market and the disappearance of cookies increasingly imminent, the ...

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Yieldmo Joins the MediaSavingLives Alliance

May 13, 2020

Last week, iHeartMedia & ICX Media announced the MediaSavingLives alliance to support the Centers for Disease Control and Prevention’s (CDC) efforts to help younger Americans embrace their role ...

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Otis McClendon Talks About How Creative and Media Capture Attention

May 6, 2020

We sat down with our lead UX/UI Designer, Otis McClendon, to discuss creative and media, how design captures attention, and how technologically, design enables the ...

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Featured Recipe: Frenchie 75

May 1, 2020

Background & History The French 75 cocktail celebrates the firepower of the WWI French 75 millimeter field gun. The drink dates to World War I, ...

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Beyond the Cookie: Focusing on True Brand Outcomes

April 28, 2020

In light of Chrome’s recent announcement that they will entirely eliminate 3rd party cookies as well as Safari’s stance on 3rd party cookies, targeting alternatives ...

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Finding Advertising Opportunities in Adversity

April 22, 2020

Yieldmo’s attention data tracks evolving consumer interest during quarantine. As we have all been asked to stay home, it’s no surprise that media consumption is ...

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Forbes – How To Incorporate Attention Signals Into Your Data Mix

April 17, 2020

Yieldmo in the News Marketers have been catastrophizing about the future of the advertising industry ever since Google announced in January that it plans to ...

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Yieldmo’s Home Sanity Savers (East)

April 10, 2020

One thing that brings us comfort amongst all of the unknown, is the support we have found in our Yieldmates. We know this is a difficult and ...

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Yieldmo’s Home Sanity Savers (Midwest & West)

April 9, 2020

One thing that brings us comfort amongst all of the unknown, is the support we have found in our Yieldmates. We know this is a difficult and ...

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American Marketer – An ode to the display banner ad more than 25 years later

April 8, 2020

Yieldmo in the News American Marketer - More than 25 years later, display banner ads are a punchline, an easy target for industry experts looking ...

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Let us help you update your creative assets

April 6, 2020

You may have video assets that you're not running in the current environment. Yieldmo can quickly convert your video assets into high-impact formats, so you ...

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Yieldmo is here to help: additional services to support your business

March 20, 2020

Yieldmo is here for you and committed to your business. In trying times, we’re providing extra services and tools to help you succeed. Creative Services ...

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Meet our new coworkers!

March 20, 2020

During this time, Team Yieldmo has become a fully distributed workforce. While some of us are still adjusting working from home, it’s safe to say ...

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Tim Price Talks About The Scrilt

March 11, 2020

Do you know what a Scrilt is? Hint: it's a combination of two words and actions you're very familiar with and likely do on a ...

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Featured Recipe: Ollie Fashioned

March 6, 2020

Background & History The Old Fashioned is a classic, and apparently one of the oldest cocktails. It's also easy to make and can be enjoyed ...

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Lisa Bradner Talks About Why Measuring Attention is Important for the Ad Industry

March 3, 2020

Lisa Bradner, GM of Analytics at Yieldmo talks about the relationship between attention and timing, creative, brand awareness, and why it's an important metric for ...

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How Would You Use Attention Data?

February 20, 2020

Here is the final video of our 3-part series on attention - industry leaders dive deep into how they would use data on whether someone ...

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The Silver Screen goes to the Small Screen – Oscars 2020

February 14, 2020

This week we are looked at another American household entertainment favorite - The Oscars - to see how TV spend drives attention on the small ...

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What is the Value of Attention?

February 13, 2020

We brought back some of our favorite industry leaders like Lori Tavoularis (SVP, Digital Revenue & Operations, Nexstar), Pranav Chandrasekhar (Programmatic Partnerships Lead, Watson Advertising, IBM) and ...

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AdMonsters – Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics

February 10, 2020

Yieldmo in the News AdMonsters - Viewability has been hailed as the holy grail metric across desktop, mobile and tablet (and now, even TV/Video) for some ...

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Super Bowl Advertising on the Big Screen and Small Screen – Creatives Matter

February 7, 2020

Are Super Bowls ads worth the 5.6Mil per 30 seconds? We think for many they are, especially for campaigns with memorable messages. And small screen ...

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What is Attention?

January 30, 2020

In today's media world, attention is one of the most valuable and scarce resources we have. Hear from industry leaders like Ron Amram (Global Media ...

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Yieldmo at CES 2020

January 28, 2020

We hope you enjoyed CES as much as we did! Here were some of our favorite moments. Highlights We held a panel with executives and ...

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Featured Recipe: Moscow Drool

January 28, 2020

Background & History The Moscow Mule is not only a crowd pleaser, but also a highly enjoyable, easy to fix drink in a wide range ...

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Forrester Opportunity Snapshot

January 22, 2020

Yieldmo Unveils New Research Finding 98% of Brands Believe Customer Attention Data Can Improve Mobile Advertising Hot off the press! We’re excited to announce the ...

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The Hangover at CES 2020

January 8, 2020

The Hangover hosted by Yieldmo Join Yieldmo & The Wolfpack for a Hangover movie inspired event at CES 2020.  Picture Highlights from the event in ...

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Featured Holiday Recipe: The Dorian

December 16, 2019

(The actual Dorian pictured with the drink!) Background & History The French 75 is a perennial crowd pleaser; not too heavy, accessible, celebratory. The Dorian ...

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2020: The Year of Attention

December 16, 2019

In 2020, we're working hard to make attention actionable for the industry. Here are the highlights of 2019 and what you can expect from Yieldmo ...

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Yieldmo Client Summit: Making Attention Actionable

December 16, 2019

Play Video Pause Video A few weeks ago, we held a client summit where we hosted many of our top partners from brands, agencies, DSPs, ...

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Yieldmo Client Summit

November 13, 2019

An invitation only, all-inclusive, off the record event amongst a select group of industry leaders to talk about advertising and analytics and the challenges that ...

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Yieldmo Names Advertising Industry Leaders Mari Kim Novak as CMO and Lisa Bradner as GM of Data & Analytics

October 1, 2019

Senior Additions to Management Team Underscores Investment in Continued Expansion as Company Growth Accelerates NEW YORK--(BUSINESS WIRE)--Yieldmo, one of the world’s fastest-growing digital advertising and ...

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Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of Ad Fraud Protection

September 10, 2019

NEW YORK--(BUSINESS WIRE)--White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate White Ops, the global leader in bot mitigation, has announced ...

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Where Dogs Are Welcomed at Work, Everyone Is Throwing Them a Bone

September 3, 2019

When candidates are seeking new opportunities, they’ll assess a company on, among other things, the benefits, perks, and amenities they offer and whether those match ...

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Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

August 15, 2019
By: Lisa Remy, Account Director & Vicky Yadid, Design Manager

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our ...

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Welcome to the FAM

November 13, 2018
By: Vicky Yadid, Design Manager

Announcing the winners of “Featured Ad of the Month” for Q4. Great work by Target, Athleta and Campbell’s Soup Company in utilizing Yieldmo formats to ...

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Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™

November 1, 2018

Yieldmo today announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, ...

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Taking viewability to the next level with frequency management

September 21, 2018
By: Brad Timmers, VP, Data and Platform Products

Say you’re a media planner who just wrapped a digital campaign, and that the overall viewability rate for the campaign was 72%. High fives all ...

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Turbo your auto | Results-driven mobile marketing

August 30, 2018
By: Eran Geva, Senior Marketing Manager

Peak season for auto demand means it is particularly critical for your ads to cut through the clutter and connect with potential customers. The good ...

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Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

July 22, 2018
By: Eran Geva, Senior Marketing Manager

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing ...

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Killer Abs Take 60 Seconds; Attention – Locking Video Ads Take Just 6

April 5, 2018
By: Eran Geva, Senior Marketing Manager

The time it took you to read that headline? That’s about all you’ve got with your video creative. Six-Second Video Ads are where it’s at. ...

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Using Signals of Intent to Drive Higher Attention

February 18, 2018
By: Eran Geva, Senior Marketing Manager

Yieldmo’s highly-engaging ad formats elicit intentional interactions—swipes, scrolls, tilts, plays, lingers, and more. This previously unavailable gestural data delivers the truth about customers’ levels of ...

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Think Programmatic = Static Banners 4 Life? Then we’re about to make your day

January 16, 2018
By: Eran Geva, Senior Marketing Manager

Maybe you know us for our custom, consumer-centric mobile ad experiences. But a big secret to our success? Our premium private marketplace. We’ve stealthily built ...

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Mobile Shoppers – Who Are They?

December 4, 2017
By: Lucas Piazza, Director of Marketing

The 2017 holiday shopping season is already breaking records, with mobile accounting for 33.1% of the $6.59B spent on Cyber Monday —a 39.2% increase from 2016. To understand this behavior, ...

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Yieldmo Ranked in the Top 10% of Fastest Growing North American Companies on Deloitte’s 2017 Technology Fast 500™

November 1, 2017

Yieldmo ranked number 45 on Deloitte’s Technology Fast 500™, the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...

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AdExchanger Ranks Yieldmo’s Hyperscroller Among Most Innovative Ad Formats

January 5, 2015

When it comes to ad units, Yieldmo is all about creativity. The company, which describes itself as a private mobile marketplace for premium publishers, makes all of ...

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