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RESOURCE LIBRARY

What are Attention Signals?

May 28, 2020

In Part 1, we revealed what “Attention” is in the context of advertising and how we can begin to use it to measure effective advertising. ...

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What is Attention and How Is It Measured?

May 20, 2020

In an increasingly cluttered world where people are constantly bombarded by stimuli, humans have adapted by filtering out everything that doesn’t matter to us at ...

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Otis McClendon Talks About How Creative and Media Capture Attention

May 6, 2020

We sat down with our lead UX/UI Designer, Otis McClendon, to discuss creative and media, how design captures attention, and how technologically, design enables the ...

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Featured Recipe: Frenchie 75

May 1, 2020

Background & History The French 75 cocktail celebrates the firepower of the WWI French 75 millimeter field gun. The drink dates to World War I, ...

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Beyond the Cookie: Focusing on True Brand Outcomes

April 28, 2020

In light of Chrome’s recent announcement that they will entirely eliminate 3rd party cookies as well as Safari’s stance on 3rd party cookies, targeting alternatives ...

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Finding Advertising Opportunities in Adversity

April 22, 2020

Yieldmo’s attention data tracks evolving consumer interest during quarantine. As we have all been asked to stay home, it’s no surprise that media consumption is ...

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Yieldmo’s Home Sanity Savers (East)

April 10, 2020

One thing that brings us comfort amongst all of the unknown, is the support we have found in our Yieldmates. We know this is a difficult and ...

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Yieldmo’s Home Sanity Savers (Midwest & West)

April 9, 2020

One thing that brings us comfort amongst all of the unknown, is the support we have found in our Yieldmates. We know this is a difficult and ...

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Let us help you update your creative assets

April 6, 2020

You may have video assets that you're not running in the current environment. Yieldmo can quickly convert your video assets into high-impact formats, so you ...

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Yieldmo is here to help: additional services to support your business

March 20, 2020

Yieldmo is here for you and committed to your business. In trying times, we’re providing extra services and tools to help you succeed. Creative Services ...

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Meet our new coworkers!

March 20, 2020

During this time, Team Yieldmo has become a fully distributed workforce. While some of us are still adjusting working from home, it’s safe to say ...

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Tim Price Talks About The Scrilt

March 11, 2020

Do you know what a Scrilt is? Hint: it's a combination of two words and actions you're very familiar with and likely do on a ...

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Featured Recipe: Ollie Fashioned

March 6, 2020

Background & History The Old Fashioned is a classic, and apparently one of the oldest cocktails. It's also easy to make and can be enjoyed ...

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Lisa Bradner Talks About Why Measuring Attention is Important for the Ad Industry

March 3, 2020

Lisa Bradner, GM of Analytics at Yieldmo talks about the relationship between attention and timing, creative, brand awareness, and why it's an important metric for ...

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How Would You Use Attention Data?

February 20, 2020

Here is the final video of our 3-part series on attention - industry leaders dive deep into how they would use data on whether someone ...

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The Silver Screen goes to the Small Screen – Oscars 2020

February 14, 2020

This week we are looked at another American household entertainment favorite - The Oscars - to see how TV spend drives attention on the small ...

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What is the Value of Attention?

February 13, 2020

We brought back some of our favorite industry leaders like Lori Tavoularis (SVP, Digital Revenue & Operations, Nexstar), Pranav Chandrasekhar (Programmatic Partnerships Lead, Watson Advertising, IBM) and ...

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Super Bowl Advertising on the Big Screen and Small Screen – Creatives Matter

February 7, 2020

Are Super Bowls ads worth the 5.6Mil per 30 seconds? We think for many they are, especially for campaigns with memorable messages. And small screen ...

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What is Attention?

January 30, 2020

In today's media world, attention is one of the most valuable and scarce resources we have. Hear from industry leaders like Ron Amram (Global Media ...

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Yieldmo at CES 2020

January 28, 2020

We hope you enjoyed CES as much as we did! Here were some of our favorite moments. Highlights We held a panel with executives and ...

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Featured Recipe: Moscow Drool

January 28, 2020

Background & History The Moscow Mule is not only a crowd pleaser, but also a highly enjoyable, easy to fix drink in a wide range ...

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Forrester Opportunity Snapshot

January 22, 2020

Yieldmo Unveils New Research Finding 98% of Brands Believe Customer Attention Data Can Improve Mobile Advertising Hot off the press! We’re excited to announce the ...

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Featured Holiday Recipe: The Dorian

December 16, 2019

(The actual Dorian pictured with the drink!) Background & History The French 75 is a perennial crowd pleaser; not too heavy, accessible, celebratory. The Dorian ...

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2020: The Year of Attention

December 16, 2019

In 2020, we're working hard to make attention actionable for the industry. Here are the highlights of 2019 and what you can expect from Yieldmo ...

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Yieldmo Client Summit: Making Attention Actionable

December 16, 2019

Play Video Pause Video A few weeks ago, we held a client summit where we hosted many of our top partners from brands, agencies, DSPs, ...

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Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

August 15, 2019
By: Lisa Remy, Account Director & Vicky Yadid, Design Manager

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our ...

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Welcome to the FAM

November 13, 2018
By: Vicky Yadid, Design Manager

Announcing the winners of “Featured Ad of the Month” for Q4. Great work by Target, Athleta and Campbell’s Soup Company in utilizing Yieldmo formats to ...

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Taking viewability to the next level with frequency management

September 21, 2018
By: Brad Timmers, VP, Data and Platform Products

Say you’re a media planner who just wrapped a digital campaign, and that the overall viewability rate for the campaign was 72%. High fives all ...

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Turbo your auto | Results-driven mobile marketing

August 30, 2018
By: Eran Geva, Senior Marketing Manager

Peak season for auto demand means it is particularly critical for your ads to cut through the clutter and connect with potential customers. The good ...

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Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

July 22, 2018
By: Eran Geva, Senior Marketing Manager

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing ...

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Killer Abs Take 60 Seconds; Attention – Locking Video Ads Take Just 6

April 5, 2018
By: Eran Geva, Senior Marketing Manager

The time it took you to read that headline? That’s about all you’ve got with your video creative. Six-Second Video Ads are where it’s at. ...

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Using Signals of Intent to Drive Higher Attention

February 18, 2018
By: Eran Geva, Senior Marketing Manager

Yieldmo’s highly-engaging ad formats elicit intentional interactions—swipes, scrolls, tilts, plays, lingers, and more. This previously unavailable gestural data delivers the truth about customers’ levels of ...

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Think Programmatic = Static Banners 4 Life? Then we’re about to make your day

January 16, 2018
By: Eran Geva, Senior Marketing Manager

Maybe you know us for our custom, consumer-centric mobile ad experiences. But a big secret to our success? Our premium private marketplace. We’ve stealthily built ...

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Mobile Shoppers – Who Are They?

December 4, 2017
By: Lucas Piazza, Director of Marketing

The 2017 holiday shopping season is already breaking records, with mobile accounting for 33.1% of the $6.59B spent on Cyber Monday —a 39.2% increase from 2016. To understand this behavior, ...

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