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RESOURCE LIBRARY

MarTech Magazine: Decrypting Human Behavior to Power Attention Advertising

July 14, 2020

Yieldmo in the News Most companies take the notion of attention for granted instead of mindfully planning for it, measuring it, and understanding how to ...

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Forbes – Syncing Data And Creative: Advertising’s Head And Heart

June 22, 2020

Within advertising, a debate has raged for years about how to balance advertising’s head (data, sales goals and competitive share) and its heart (evoking people’s ...

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Forbes – The Problem with Viewability

May 19, 2020

And why measuring attention is more important. Let’s do an experiment: Watch the following video and count how many times the players in the white ...

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Yieldmo Joins the MediaSavingLives Alliance

May 13, 2020

Last week, iHeartMedia & ICX Media announced the MediaSavingLives alliance to support the Centers for Disease Control and Prevention’s (CDC) efforts to help younger Americans embrace their role ...

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Forbes – How To Incorporate Attention Signals Into Your Data Mix

April 17, 2020

Yieldmo in the News Marketers have been catastrophizing about the future of the advertising industry ever since Google announced in January that it plans to ...

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American Marketer – An ode to the display banner ad more than 25 years later

April 8, 2020

Yieldmo in the News American Marketer - More than 25 years later, display banner ads are a punchline, an easy target for industry experts looking ...

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AdMonsters – Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics

February 10, 2020

Yieldmo in the News AdMonsters - Viewability has been hailed as the holy grail metric across desktop, mobile and tablet (and now, even TV/Video) for some ...

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Yieldmo Names Advertising Industry Leaders Mari Kim Novak as CMO and Lisa Bradner as GM of Data & Analytics

October 1, 2019

Senior Additions to Management Team Underscores Investment in Continued Expansion as Company Growth Accelerates NEW YORK--(BUSINESS WIRE)--Yieldmo, one of the world’s fastest-growing digital advertising and ...

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Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of Ad Fraud Protection

September 10, 2019

NEW YORK--(BUSINESS WIRE)--White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate White Ops, the global leader in bot mitigation, has announced ...

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Where Dogs Are Welcomed at Work, Everyone Is Throwing Them a Bone

September 3, 2019

When candidates are seeking new opportunities, they’ll assess a company on, among other things, the benefits, perks, and amenities they offer and whether those match ...

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Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™

November 1, 2018

Yieldmo today announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, ...

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Yieldmo Ranked in the Top 10% of Fastest Growing North American Companies on Deloitte’s 2017 Technology Fast 500™

November 1, 2017

Yieldmo ranked number 45 on Deloitte’s Technology Fast 500™, the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...

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AdExchanger Ranks Yieldmo’s Hyperscroller Among Most Innovative Ad Formats

January 5, 2015

When it comes to ad units, Yieldmo is all about creativity. The company, which describes itself as a private mobile marketplace for premium publishers, makes all of ...

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