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RESOURCE LIBRARY

Pharma Vertical Playbook

February 25, 2021

There is no doubt that the Covid-19 health crisis is shining a spotlight on front-line healthcare workers, the need for clear education and information to ...

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D2C Vertical Playbook

February 25, 2021

The global pandemic accelerated direct-to-consumer (DTC) marketing in 2020 as there is even more desire to eliminate any intermediaries in shopper’s day to day consumption ...

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B2B Vertical Playbook

February 25, 2021

B2B marketing refers to marketing products or services to other businesses and organizations. As companies adjust to the new normal of the pandemic world, many ...

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Entertainment Vertical Playbook

January 7, 2021

The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US ...

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QSR Vertical Playbook

December 23, 2020

The QSR world is changing. More than 13% of people are ordering out at least five times a week, and because of social distancing guidelines, ...

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Gaming Vertical Playbook

December 23, 2020

When you hear someone called a “gamer,” does the image of a hermit who lives on mac and cheese in their mother’s basement come to ...

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Finance & Insurance Vertical Playbook

December 23, 2020

While the world is adapting to life surrounded by COVID-19 protocols, employment insecurity, and empty toilet paper shelves, the oversight of family and personal finances ...

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Tech Vertical Playbook

December 23, 2020

Before COVID-19, eMarketer projected that the Tech industry would have an 18% ($12.8B) year-over-year digital ad spend growth in the US. But once the pandemic ...

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Travel Vertical Playbook

December 23, 2020

According to the World Economic Forum, for the first time in history, close to 90% of the world’s population now lives in countries with travel ...

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Retail Vertical Playbook

December 23, 2020

There are around four million retail establishments in the United States, including fashion retailers, grocery stores, restaurants, and bookstores. And because of COVID-19, retail sales ...

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Telco Vertical Playbook

December 22, 2020

In 2019, eMarketer projected that the Telco industry would have a 15% ($15.6B) year-over-year digital ad spend growth in the US before COVID-19. Like most ...

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CPG Vertical Playbook

December 17, 2020

Consumer packaged goods (CPG) are daily items that average consumers require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. ...

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Auto Vertical Playbook

December 15, 2020

Whether it’s decreased driving because of stay-at-home orders or increased usage because of app-based driving jobs for additional income, there’s no doubt that COVID-19 has ...

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