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AdExchanger Highlights Yieldmo’s New comScore Ranking

“[Media buyers] don’t have a good way of really planning audience and content targeting on mobile like they do on desktop, so the easy thing to do is to buy from Facebook or buy mobile banners through the more traditional places, like Google, because those are known entities,” Simon said. “There’s definitely a little spray and pray going on.”

comScore’s inaugural Mobile Metrix Mobile Ad Network report for April 2015 found that Yieldmo, whose publisher clients include CNN, Time Inc., Trulia, Univision, BabyCenter, Meredith, Vox, Orbitz and DailyMotion, had delivered ad impressions to 105 million smartphones, representing a 68% reach among its audience.

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Posted by: Lucas Piazza, Director of Marketing