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Apple iOS 8 Early Adopters Are 43% More Likely to Complete a Mobile Ad Transaction

From #bendgate to #hairgate to a sluggish iOS 8 rollout, Apple has generated some problematic headlines of late. However it’s not all bent aluminum and plucked hair for the Cupertino Colossus. Our first month of mobile advertising data on iOS 8 reveals its early adopters are 43% more likely than their iOS 7 brethren to complete a mobile ad transaction. What’s more, they are 22% less likely to click a mobile ad in the first place – so what’s going on?

Luke Tarbi is the Vice President of Marketing at Yieldmo.
Posted by: Lucas Piazza, Director of Marketing