>> updates

comScore’s Mobile Metrix Report Reveals Yieldmo’s Reach

As an early client for Mobile Metrix Mobile Ad Network reporting, Yieldmo has demonstrated an actual reach of ad impressions delivered of more than 100 million smartphone users in the inaugural April 2015 report (105 million to be exact), representing 68 percent reach among this audience. In other words, Yieldmo is currently delivering ads against more than 2 out of every 3 smartphone users, highlighting the considerable scale that Yieldmo specifically and mobile ad networks more generally are capable of delivering. Only 4 media properties (Google, Facebook, Yahoo and Amazon) can deliver an audience that large and only one individual app – Facebook – has an audience of comparable magnitude.

View the Full Article
Posted by: Lucas Piazza, Director of Marketing