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VentureBeat Exclusive Reports on Yieldmo’s Ad Format Lab

An ambitious effort to reinvent mobile advertising is taking place in the Chelsea section of New York City.

It’s the Ad Format Lab of mobile ad startup Yieldmo, propelled by the company’s trademarked motto: “Saving the world from bad mobile ads.” The Lab, headed by Yieldmo design chief David Goligorsky and now in its ninth month, is brainstorming the creation of new mobile ad formats that don’t get in the way of the user.

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Posted by: Lucas Piazza, Director of Marketing