Top Tech Brand Achieves Landing Page View Rate of 44% with High-Impact Formats and AI Optimizations
The Challenge
A top tech brand’s goal was to drive down-funnel activity (landing page arrivals), and improve CTR and CPC. Yieldmo was selected as one of the partners.
Results
#1 performer for down-stream KPI: Yieldmo was the top campaign partner, helping the brand drive a high landing page view rate at .09 (benchmarked at .05).
Qualified Audience: Yieldmo’s user-friendly formats drove a more qualified audience, as shown by the comparison between CTR and LPVR. The competitive set drove a lower LPRV even with a higher click-through. Yieldmo drove the highest LPRV with fewer clicks, proving the efficiency of Yieldmo’s strategy.
Attention Optimization: Yieldmo was able to help the brand increase CTR while also improving on CPC.
Yieldmo Solutions
Step 1: Run PMP with high-impact, user-friendly formats Hyperscroller and Window to capture consumer attention as well as attention signal. Layer on custom targeting and content curation.
Step 2: Optimize the high-impact PMP with AEROS Attention Analytics.
How AEROS Attention Analytics optimizes:
- We capture baseline, gestural and ad impression data multiple times per second which gives us powerful insight into ad performance, such as who is paying attention and when
- We use this data to optimize campaigns in real time to drive the highest results for our clients
- By feeding this data into machine learning models, we can predict impression performance and determine the right buys for a given KPI
Put us to the test! See what Yieldmo can do for your ad experience by emailing us at info@yieldmo.com.