Telco Vertical Playbook
In 2019, eMarketer projected that the Telco industry would have a 15% ($15.6B) year-over-year digital ad spend growth in the US before COVID-19. Like most industries, once the pandemic hit, marketers within the Telco landscape had to adjust their marketing strategies to align with the changing consumer behaviors and purchase priorities.
This playbook will share how the Telco industry has changed over the last several months.
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