The Minds Behind Yieldmo: Meagan Soszynski, SVP, People
At Yieldmo, we’ve built a business on the idea that individual ad experiences matter. The people behind creating these experiences are passionate about understanding the way humans interact and unlocking the insights associated with those behaviors. But who are the Yieldmates that help create seamless advertising experiences on behalf of our clients looking to connect with real people?
In honor of Women’s History Month, we spoke to our SVP of People, Meagan Soszynski for our Minds Behind Yieldmo series.
Tell us a little about yourself?
Gosh! Such a wide open question 😉 I’m a mom to two vibrant, chatty and silly daughters who keep me on my toes 24/7 while also pushing me to be a better version of myself. A city folk through and through- not even a pandemic and no personal outdoor space has changed my mind- I live with my family in Manhattan. As an ambitious 17 year old, I entered college on a pre-medical track that switched to psychology after barely mastering organic chemistry. I went on to get a MA in Psychology, and I wouldn’t have known it then but my educational foundation of human behavior would later serve me well in my role as an HR professional.
I am passionate about helping people understand their own blockers so they can unlock their greatest potential and fascinated by the intersection of culture, strategy and business outcomes. A firm believer that people are a Company’s greatest asset and supporting the work we all do together- and more importantly, how we do it together- to achieve the desired outcomes is what gets me up and going each and every day.
What are your favorite 3 words to describe yourself?
This is one of the harder questions to answer. I much prefer others to share what words they’d use to describe me 😉
What does a great weekend consist of?
Family time, adult/friends dinner, laughter, fresh air.
What’s one thing from pre-COVID days that you miss the most?
The energy of a crowd- busy restaurants, sporting events, live music
Talk about your journey…What are you most proud of in your career thus far?
I learned a lesson about being true to your personal values and taking chances early in my career. Frustrated with a job where I was surrounded by a few bad actors, I often found their decisions (which I had to follow) challenged the integrity I brought to work each day. I felt stuck, and while I was actively interviewing at the time to get out, the economy was on the back end of a recession and nothing was landing. After an incident that was squarely in contradiction to things I valued, I found the courage to quit- without a job- because operating in accordance with my personal values and beliefs felt more important than anything else. Was it liberating, yes. Was I relieved, not quite. I was 5 months from a wedding, which was a large financial responsibility, and I had worked almost every day since I was 15 years old. Being a worker was a huge part of my identity. Turns out it was the best decision I ever made. Not only did I secure work within 5 days of that decision, but where I am today can be traced back to the network I created the minute I quit that job. In turn, my professional career accelerated because of that decision in ways I never would have imagined. I found my path to executive tech leadership with that brave decision. I often talk about this moment as one of the most impactful moments that shaped my career.
Where do you see tech going in the next few years?
I will answer this from an organizational perspective. The workplace will forever be changed by the last 12 months in my mind, overall for the better. For the last several years, there has been lots of research done about the benefits of a more flexible work arrangement for employees and/or the value and competitive advantage flexibility brought to the recruitment process. Yet, only about 10% of the global workforce embraced these statistics. Why is that? The way of work was so ingrained in our behaviors and routines. It created a bias and a bit of a blocker to being able to understand how work could get done as effectively and efficiently if we were not all together (at least for the most part). The pandemic forced it upon us. Forced us to adapt, to create new processes, or update business hygiene. The technology was always there, the capabilities of our employees to deliver the same output have always been within their potential.
Just as society steps into a new normal, the workplace will also have a new normal. I predict that 60% or more of the global workforce will adopt some form of flexible work arrangement, where employees will be asked to come into the office less frequently and with less cadence affording some of the same flexibility and freedom the past year has given them. The focus and challenge ahead for companies will be creating unique and engaging experiences throughout the employee lifecycle that can foster a sense of shared culture, norms, and values no matter where you are sitting, while also building into budgets and plans more complex employee offsites or company retreats. It’s exciting in a way to think about the innovation and out-of-the-box thinking that will be applied to traditional office spaces and that non-tangible thing that is so important coined company culture.
What was your AIM/ICQ first screen name?
Citygyrle22 (awful to this day, but also really does describe me!)
What’s the last good book you read?
Untamed by Glennon Doyle (everyone with a daughter should read this book)
What are you watching these days?
I sadly rarely have time to watch anything! There are no regular shows I watch and I’ve probably binged only a few shows in the last 4 years: The Undoing, Morning Show, Big Little Lites, Little Fires Everywhere