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The Next-Gen PMP: Optimize with AI and Attention Analytics

July 23, 2020

What are AEROS Attention Analytics PMPs?

These are PMPs designed to improve your KPIs. AEROS Attention Analytics picks up on human attention signals (gestural) and other page signals multiple times a second, factors them into unique AI algorithms, and automatically optimizes your media performance.

What kind of results do advertisers get with AEROS PMPs?

AEROS PMPs have helped some of our biggest brand partners across the board. Below are some highlights, data aggregated across all active AEROS campaigns this year since April.

How do they get these KPI lifts? Simple: The AEROS advantage

Let us do all the work – if you’re already running on the Yieldmo Marketplace, simply use an AEROS PMP to optimize.

What happens when someone is interested? Often, you will see this person bring the phone closer to his or her face (tilt) as well as scroll, stop the scroll, or scroll back. We call this combination of actions the “Scrilt.”

AEROS picks up on swipes, scrolls, expands, touches, tilts and other signals to train our unique AI algorithms. We capture these combinations of gestures as fluidly as they are happening in real-time. We also capture everything else that happens while the ad is on the page and plug all of the data into our AI algorithms.

Our predictive analytics optimize toward your KPI without you doing any extra work. And it works with or without cookies.

Put your spend where it matters

AEROS Attention Analytics is made for smart brands who want to improve ad performance for high-value campaigns as well as improve the overall ad experience for their users. Our data connects you with your audiences even more closely. But more than that, it’s a long-term investment uncovering insights that will ultimately strengthen your business.