Video, Video, Video: The Consumer has Spoken
The coronavirus outbreak has driven all social activities online. For most, the internet has become an ever more crucial link to those they love and the things they need. According to OpenVault’s Broadband Insights Report for the first quarter of 2020, average broadband consumption went up a striking 47 percent. To better illustrate what that means, a study conducted by Infinera calculated that more than 50,000 years’ worth of media on April 4.
According to eMarketer, consumers are spending 20% more time on mobile than prior to the pandemic bringing mobile screen time up to about 7.3 hours a day. Additionally, social media has seen a 29% increase to 184 minutes since stay-at-home orders were issued in mid-March.
One of the most powerful forms of media brands should be considering to educate consumers is video.
Take the travel industry. Recent news surrounding FDA-approved vaccines and with plans for its mass distribution across the US, means Americans are more optimistic about the prospect of traveling again soon. A December 2020 U.S. Travel Association report found that 41% of travelers indicated that they do not plan to travel until a vaccine is available. And despite a vaccine being imminent, 74% of American travelers still expect to change their travel plans in some way due to COVID-19 within the next six months. For the industry to recover, travelers will need to feel safe and confident that their health is protected.
To do that, travel, hospitality, and tourism brands should look to use video to keep consumers up-to-date on the ever-changing Covid-19 regulations or potential vaccine requirements for their airline, destination, or hotel. Whether a consumer is actively looking for travel deals or passively dreaming of exploring beyond their home’s four walls, travel brands can provide information consumers didn’t even know to look for.
Similarly, within the QSR industry, delivery and digital ordering are crucial to long-term success during the pandemic. According to Yelp, the demand for delivery has increased 135 times with coronavirus.
Restaurants that have updated or changed their online ordering system, takeout hours, or delivery options can use video to educate consumers on the changes quickly. When people are looking for a little help or relief, videos on the sites mom loves can quickly show her how easy it is to put dinner on the table tonight.
Unlike the walled gardens of Facebook, Instagram, and Google, Yieldmo’s video formats can help educate consumers in real-time throughout the next few months of Covid changes evolution. And there is a video offering that can fit any brand goal or budget.
Yieldmo’s In-Stream Video delivers higher viewability completion rates and win rates. You can reach audiences typically engaged with the video through pre-roll and mid-roll advertising. And since every impression that runs through the Yieldmo SSP is optimized via AEROS Attention Analytics, you have a better understanding of how consumers are interacting with your video content.
And with Outstream video, there are more choices to deliver your message impactfully. Our video formats were built to reveal your brand with visual richness, to compel users to pay more attention to the screen and interact with your brand. The adaptive format delivers a premium brand experience in environments that do not usually support video ads. And our video formats are designed to collect data to optimize for attention and better completion rates. This means that travel brands can capitalize on contextual ad placement that catches people curious about their airline miles expiring or what regulations exist for specific destinations.
Right now, people are looking for trustworthy information to make their life a little easier. Video with Yieldmo allows you to creatively share updates while understanding how consumers interact with your brand in real-time.
To learn more about our video solutions, email us at firstname.lastname@example.org