What is the Value of Attention? (Video 2 of 3)
We brought back some of our favorite industry leaders like Lori Tavoularis (SVP, Digital Revenue & Operations, Nexstar), Pranav Chandrasekhar (Programmatic Partnerships Lead, Watson Advertising, IBM) and Will Won (Director, Revenue & Business Development, Vox Media), and more on what they think is so important about attention.
This is Video 2 of a 3 part series exploring Attention as a new media metric.
Check out the first video- Video 1: What is attention? and stay tuned for Video 3: How would you use attention data?