Yieldmo Names Advertising Industry Leaders Mari Kim Novak as CMO and Lisa Bradner as GM of Data & Analytics
Senior Additions to Management Team Underscores Investment in Continued Expansion as Company Growth Accelerates
NEW YORK–(BUSINESS WIRE)–Yieldmo, one of the world’s fastest-growing digital advertising and attention analytics companies, announced today it has hired advertising industry veterans Mari Kim Novak and Lisa Bradner to newly created executive roles. Novak is Yieldmo’s new Chief Marketing Officer (CMO) and Lisa Bradner is General Manager (GM) of its Data and Analytics business.
We are thrilled to have Mari Kim and Lisa, proven industry leaders, join our executive leadership team. Their collective industry expertise and leadership will play an integral role in Yieldmo’s continued growth; geographic and product expansion.
Mari Kim Novak will oversee marketing strategy and day-to-day operations for the company. In this capacity, she will own the company’s brand marketing, product marketing, industry relations and communications. Prior to Yieldmo, Mari Kim was CMO, Rubicon Project. Novak brings more than twenty years of experience from the advertising industry, including nearly a decade at Microsoft, where she was the global head of marketing for Microsoft Advertising. Before Microsoft, Novak held senior roles in the US and UK at Millward Brown, Jupiter Media Metrix and Grey Group.
Yieldmo is a technology company with deep expertise and knowledge of the industry. I look forward to showing the broader industry how the combination of a premium marketplace and unique data analytics can help move the industry forward and brands closer to their customers.
As the GM, Data and Analytics, Bradner will be responsible for bringing to market Yieldmo’s attention analytics offering. Bradner most recently served as the President of OMD Midwest. Prior to OMD, Bradner held senior roles at Publicis, IPG, Forrester, and Acco Brands. Overall, Bradner brings Yieldmo more than 20 years of executive experience in analytics, brand development, ecommerce, retail, and marketing to Yieldmo.
I am excited to put decades of first-hand client and agency experience to work in building out a strategic data and analytics business for Yieldmo. I look forward to helping advertisers, agencies and publishers better understand their customers with our attention analytics solution.
Along with Bradner and Novak, Yieldmo is also hiring in strategic roles across its data analytics, engineering, and product teams. The company is backed by premier investors including Google Ventures, WarnerMedia and Union Square Ventures.
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